These are the cover designs for the ASDA world spice kit range. The designs include colours and typefaces that suit the aesthetic of that country. They're also decorated with vector illustrations of symbols related to each country,
Above are the full designs for the each of the products in the set in the form of packaging cutters. The back and inside communicate key information such as ingredients and instructions.
This is an alternate cover design using a different visual style. This style focuses much more on individual vector illustrations of country specific symbols. It also has a textured covering to match visual styles of existing brands, which ASDA were keen to address in our designs.