The campaign name and slogan would be displayed around stadiums on their big screens and LED advertising boards. The advertisement board reiterates the campaigns message whereas the big screen repeats the campaign name 'United', which
would be played when racial incidents occur as well as pre-match.
would be played when racial incidents occur as well as pre-match.
I created a typeface for the campaign, which I named Cornered Boundaries. It is based off the corner arc, which is where corners are taken from. This is because racist abuse often occurs here due to the player isolated and is referenced with curved letterforms
Above are a series of social media posts that clubs would post promoting the typeface being used for back of shirts. The idea is that clubs would wear the typeface on a particular date and they could then sell the custom typefaces in their club shops. The funds received from sales would then go towards the anti-racism charity, Kick it Out.
I also produced a digital advert that would appear around the ground. The motion piece has a series of icon figures based off each Premier League team. They show the idea of unity in race with different skin colours and by then joining together during the piece. It transitions to show the campaigns message.